Friday, August 17, 2012

A convenient reminder

No, we shouldn't be surprised that Vic Toews is pioneering exactly the type of reality check that's most needed when reporting on the Cons' own PR efforts. But since Toews has helpfully supplied the idea and the template, here's a handy checklist for any churnalist otherwise tempted to merely take a Con announcement and run with it...
Conservative (MP)/(Senator)/(spokesflack) _(name)_ is expected to hold a press conference at _(location)_ on _(date)_.

It is important for you to be aware of the need to respond to any misinformation which might be presented.

_(name)_'s presentation is expected to consist primarily of (talking points pulled directly from Conservative advertising)/(fabricated "facts")/(baseless smears of opposition parties). Before reporting on the press conference, please (apply basic common sense)/(talk to an expert on the subject)/(spend five minutes on teh Google)/(consult government documents which contradict the public statement) to ensure that the most glaring inaccuracies are corrected.
Of course, the above assumes it's actually worth the media's time to report on the Cons' spin in the first place - which is itself highly doubtful. But at the very least, such a filter should go a long way in making sure the truth gets its shoes on and starts catching up to Con misinformation as soon as possible.

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